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About the film

Pink Ribbons, Inc.

marketing breast cancer corporatism woman director

Pink Ribbons, Inc.

Release Date: September 11, 2011

Year    :   2011
Slogan    :   «Capitalizing on hope.»
Genres    :   Documentary
Production Companies    :   ONF | NFB
Director    :   Léa Pool
Producers    :   
Writers    :   
RunTime    :   97 mins.
Budget    :   900000
Revenue    :   25000

Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.




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