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About the film

The Merchants of Cool

marketing media advertising

The Merchants of Cool

Release Date: February 27, 2001

Year    :   2001
Slogan    :   «How businesses market to American teenagers, and the effect they have together on popular culture.»
Genres    :   Documentary, History, Music
Production Companies    :   
Director    :   Barak Goodman
Producers    :   Barak Goodman, Rachel Dretzin, Sam Bailey
Writers    :   Rachel Dretzin
RunTime    :   55 mins.

A documentary on the marketing of pop culture to Teenagers.

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