About the film
marketing media advertising
The Merchants of Cool
Release Date: February 27, 2001
|Slogan||:||«How businesses market to American teenagers, and the effect they have together on popular culture.»|
|Genres||:||Documentary, History, Music|
|Producers||:||Barak Goodman, Rachel Dretzin, Sam Bailey|
A documentary on the marketing of pop culture to Teenagers.