It's Yours : A Film on Hip-Hop and the Internet

http://www.itsyourz.com

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About the film

It's Yours: A Film on Hip-Hop and the Internet

rap music hip-hop technology musician record producer recording studio blog black activist internet music fan social justice meeting on the internet social media internet culture black lives matter music industry social media influencer streaming

It's Yours : A Film on Hip-Hop and the Internet

Release Date: February 13, 2020

Year    :   2020
Slogan    :   «»
Genres    :   Documentary, Music
Production Companies    :   LA STEREO TV
Director    :   Marguerite de Bourgoing
Producers    :   
Writers    :   Marguerite de Bourgoing
RunTime    :   74 mins.

By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.


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