About the film
rap music hip-hop technology musician record producer recording studio blog black activist internet music fan social justice meeting on the internet social media internet culture black lives matter music industry social media influencer streaming
It's Yours : A Film on Hip-Hop and the Internet
Release Date: February 13, 2020
|Production Companies||:||LA STEREO TV|
|Director||:||Marguerite de Bourgoing|
|Writers||:||Marguerite de Bourgoing|
By the dawn of the 21st century, hip-hop sales had reached an all-time high, but one thing has remained the same. The doors were still locked, and the music industry held the keys. Young artists began to self-market on the Internet, ultimately helping to collapse the music industry as we knew it. It’s Yours explores how it became possible to become a rap star through a Twitter account, YouTube site or Myspace page. It tells this story through the unique perspectives of numerous artists, producers, record industry insiders, and music and cultural critics.