Advertising at the Edge of the Apocalypse

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Advertising at the Edge of the Apocalypse

globalization marketing media economics advertising popular culture

Advertising at the Edge of the Apocalypse

Release Date: January 01, 2017

Year    :   2017
Slogan    :   «»
Genres    :   Documentary
Production Companies    :   Media Education Foundation
Director    :   Jeremy Earp, Sut Jhally
Producers    :   Loretta Alper, David Mello, Sarah Marmon
Writers    :   Jeremy Earp, Sut Jhally
RunTime    :   62 mins.

In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the full-scale commercialization of the culture today, Jhally identifies one consistent message running throughout all of advertising: the idea that corporate brands and consumer goods are the keys to human happiness. He then shows how this powerful narrative, backed by billions of dollars a year and propagated by the best creative minds, has blinded us to the catastrophic costs of ever-accelerating rates of consumption.


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