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About the film

The Persuaders

marketing advertising public relations woman director editorial

The Persuaders

Release Date: November 09, 2004

Year    :   2004
Slogan    :   «»
Genres    :   Documentary
Production Companies    :   Public Broadcasting Service
Director    :   Barak Goodman, Rachel Dretzin
Producers    :   
Writers    :   Douglas Rushkoff, Barak Goodman
RunTime    :   55 mins.

PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.


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