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About the film

Czech Dream

commercial supermarket disaster consumerism theme song

Czech Dream

Release Date: March 30, 2004

Year    :   2004
Slogan    :   «»
Genres    :   Crime, Documentary
Production Companies    :   FAMU, Hypermarket Film, Cinemasound, Studio Mirage, Česká televize
Director    :   Filip Remunda, Vít Klusák
Producers    :   Morgan Spurlock, Filip Cermák, Irena Taskovski
Writers    :   
RunTime    :   90 mins.
Revenue    :   17393

Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?

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