About the film
designer advertising font graphic design typography modernism
Release Date: September 12, 2007
|Production Companies||:||Swiss Dots, Veer|
|Producers||:||Gary Hustwit, Sharon Hustwit, Jakob Trollbäck, Andrew Dreskin, John Goldsmith, Michelle Hustwit, Lee Wilkins, Antoine Wilson, Chris Levinson Wilson|
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.